Don’t Let AI Decide the Voice of Your Product

TL;DR: AI drafts are fast. Getting from the draft >> publish requires your team’s experience to make them unforgettable.

The Draft Trap

AI can spin up anything now – release notes, sales emails, ad copy, blog posts. The output is quick, grammatically correct, and... generic.

Teams can fully automate their comms, but at the risk of losing their brand voice and differentiation. With AI writers, everything and everyone is starting to sound exactly the same. Not just similar - identical. Same structure, same enthusiasm level, same generic benefits language. If you publish AI text untouched, it sounds like AI text with predictable phrasing like, “we’re excited to announce…” and “enhanced capabilities” and the list goes on.

The trap isn't using AI. Today, you have to use AI to stay nimble and competitive. The trick is not stopping at the AI draft.

Why Zero-to-One Works

The most distinctive product voices we work with follow a pattern: AI generates, humans shape and sharpen through editing.

Zero-to-one: Use AI to break through blank page paralysis. Spar for concepts and ideas; generate outlines, rough drafts, and initial frameworks. Get unstuck fast.

One and beyond: That's where your PM refines the customer benefit, your designer questions the user journey, and your marketer aligns with your brand voice. Where generic becomes specific. Where "improved performance" becomes "3x faster image processing that eliminates the coffee break wait."

An example from the wild: A fintech client used AI to draft their fraud detection feature announcement. The AI version talked about "enhanced security measures." Their final version explained how customers would "never again freeze at checkout wondering if their card will work." 

Same intent. One is forgettable. One makes you want to click!

Meanwhile, teams pushing AI to the finish line often get content that's technically correct but strategically invisible.

A Wired article calls out LinkedIn’s own internal research shows AI can help break the blank-page barrier, but posts that earn engagement have human-added insights and brand personality layered on top. Without that, your posts read like every other AI-assisted post - and gets treated that way.
 
Read the Wired article

The Editing Advantage

Teams treating AI as a collaboration partner, not a replacement, are seeing:

• Unique voice: Competitors can copy your features, but they can’t copy your phrasing, humor, or perspective.

• Message clarity: Editing forces you to clarify what you’re actually promising.

• Higher engagement: People remember specifics, not slogans.

Your Move: After AI generates a draft, do a “Specificity Pass.” Circle every vague phrase (“better,” “faster,” “seamless”) and replace it with a measurable fact, user outcome, or visual description.

Another example from the wild of B2B SaaS marketing:
B2B Rocket’s experiments with AI-written cold emails found that while AI writers produced grammatically clean outreach instantly, human tweaks for empathy, humor, and audience context made the difference in actual reply rates.
 
Read the B2B Rocket post

Where This Fits Your Workflow

LaunchNotes supports this approach by giving you AI-assisted starting points without removing your editorial control. Draft fast, refine smart, ship with confidence. The platform handles the workflow - you handle your brand voice and product POV.

Wanna learn more? Schedule some time for a 1:1 conversation with LaunchNotes

Next Edition: The 5 Product Differentiators 

We’ll break down the five human-led elements that can make or break a product’s success that no algorithm can replicate on its own, and how to protect them: brand, messaging, design, user experience, and voice of the customer. 

Bottom Line:

Speed matters. Your personal, individually unique, human touch is your Midas touch. Every time.

See how LaunchNotes can help keep your updates clear, consistent, and unmistakably you »